Storefront advertising in NYC
Window and storefront advertising puts your brand on bright digital screens in New York City store windows, facing the sidewalk. Every person who walks past the pharmacy, deli or barbershop sees your message, not just the customers inside.
Our window screens are portrait, high-definition 1080 × 1920 displays that light up the glass. They work like a small digital billboard at eye level, on the busy neighborhood blocks where New Yorkers live, shop and commute.
Eye levelat sidewalk height, not overhead
1080 × 1920portrait HD window screens
Block by blocktarget by neighborhood
Direct + DSPbuy it your way
Why window screens
Why advertise in NYC store windows
Foot traffic, not drive-bys
New Yorkers walk. Window screens reach people at walking pace on neighborhood sidewalks, with time to read your message.
Eye level
Screens sit at street level in the window, where people naturally look, instead of high above traffic.
Next to the purchase
Your ad appears steps from a store that sells everyday products, so seeing and buying can happen on the same trip.
Hyperlocal
Pick the boroughs, neighborhoods and venue types that match your customers, from Midtown to the Bronx.
Digital window screens vs. window posters and decals
Printed window clings and posters are a classic form of storefront advertising. Digital window screens keep the same street-level placement and add the flexibility of digital media.
| Printed window posters & decals | Digital window screens | |
|---|---|---|
| Changing creative | Reprint and reinstall | Update your creative digitally |
| Messages | One static message | Static images or short video in a rotating loop |
| Timing | Same message all day | Can be scheduled by daypart |
| Visibility | Depends on lighting | Bright, backlit HD screen |
| Buying | Direct only | Direct or programmatic (DSP) |
| Proof it ran | Photos and site checks | Proof-of-play reporting |
Who it’s for
Great fits for storefront advertising
- Consumer brands and CPG products sold in neighborhood stores
- Restaurants, delivery apps and quick-service food
- Telecom, mobile and money-transfer services
- Health plans, clinics and wellness brands
- Local businesses, events and grand openings
- Public-service and community campaigns
Window screen specs
- Orientation: portrait (9:16)
- Resolution: 1080 × 1920 pixels, high definition
- Creative: static images or short video
- Placement: inside the store window, facing the sidewalk
- Reporting: proof of play on every campaign
Storefront advertising FAQ
What is storefront advertising?
Storefront advertising is any advertising placed on or in a store’s front window or façade so people on the street can see it. Digital storefront advertising uses screens in the window instead of printed posters or decals.
What is window advertising?
Window advertising places ads in shop windows, facing the street. On our network, that means bright portrait HD screens in neighborhood store windows across New York City.
Can I combine window and counter screens?
Yes. Plans can use window screens to reach the sidewalk, counter screens to reach shoppers at the register, or both together.
Can I buy window screens programmatically?
Yes. Our inventory can be bought through supported demand-side platforms (DSPs). See how programmatic DOOH works.
How much does window advertising cost?
Pricing depends on the number of screens, neighborhoods, dates and how often your ad plays. Tell us your goals and we’ll send a plan with rates.
Put your brand in New York’s windows
Tell us your neighborhoods and dates. We’ll send window screen locations, rates and availability. Call (800) 293-5583 or send us a message.