Programmatic DOOH in NYC

Programmatic DOOH (digital out-of-home) is the automated buying of ads on digital screens in public places, using the same kind of platforms used to buy online display and video. Instead of signing a fixed contract, a buyer sets targeting and a budget in a demand-side platform (DSP), and ads play on screens that match.

How to buy NYC Digital Screens programmatically

• Through your DSP. Our network is available through supply-side platforms that connect to major DSPs.
• Open exchange or deals. Bid on available spots, or ask us about setting up a deal ID for your campaign.
• Targeting. Filter by location, venue type and time of day.
• Measurement. Impressions and proof-of-play data are reported back through the platform.

Programmatic vs. direct

Programmatic is flexible: start and stop quickly, adjust budgets and run alongside online campaigns. A direct buy with our team is better when you want guaranteed placement in specific stores, custom creative help, or a fixed schedule. Many advertisers use both.

Why point-of-purchase DOOH

Most out-of-home screens are about awareness. Ours sit inside and in front of stores, so your message appears close to the moment someone buys. That makes the network a good fit for retail media and shopper marketing campaigns.