Campaign planning tool · Subscription
Know who lives around every screen, store and site
NYCD Geo Intelligence turns U.S. Census data into client-ready market reports in seconds. Draw rings around a location, upload a list of sites, pull ZIP codes or whole markets, and get a branded report with demographics, income, media targets and a reliability rating on every number.
Already a member? Log in
33,640U.S. residential ZIP codes
ACS 2020–24plus a 2025 estimate
Secondsfrom address to report
Excel + PDFbranded, client-ready
What you can do
Every way you plan a market, in one tool
Rings around any location
Type an address or click the map, choose 1, 3 and 5 miles (or any distance), and see who lives inside each ring.
Hundreds of sites at once
Upload an Excel list of screens, stores or sites and get one row per location, plus a full report for each.
ZIP lists and whole markets
Pull a list of ZIP codes, or any city, county, state, metro or TV-market-sized region.
Draw your own area
Click around a trade area, a neighborhood or a delivery zone and get the numbers for exactly that shape.
Media demo targets
Ready-made buying groups like A25–54 and W18–49, with counts and shares for every area.
A reliability rating on every number
Each figure is rated High, Medium or Low from the Census margin of error, so you know what’s safe to show a client.
Inside every report
Numbers clients actually ask for
- People and households: population, households, age groups and media demos
- Money: median household income, income brackets and housing
- Who they are: race and ethnicity, languages spoken at home, education
- How they move: public transit, walking, driving and vehicles per household
- Index vs. a benchmark: compare any area to the U.S., a state, a metro or a county
- Key takeaways: the stand-out facts, written in plain English
Built for proposals
- Download to Excel, or print a branded PDF
- A source line on every report, so clients know it’s U.S. Census Bureau data
- Save searches as projects and reopen them later
- Works in Chrome, Edge, Safari and Firefox. Nothing to install.
Who it’s for
Made for people who sell and plan local media
Media sellers
Show advertisers who lives around your screens, boards or venues before they ask.
Agencies and planners
Build market profiles for pitches and plans without a GIS analyst.
Consultants and site planners
Size up trade areas for retail, real estate, health care and franchise clients.
Plans and pricing
Pick monthly or yearly. Yearly plans get 2 months free.
Solo
1 user · independent sellers, consultants and small agencies
$79/month$790/year
- Rings, drawn areas, ZIP lists and places
- Many sites at once from Excel
- Branded Excel and PDF reports
- Saved projects
Most popular
Team
Up to 5 users · sales teams and agencies
$249/month$2,490/year
- Everything in Solo
- 5 logins, one for each person
- Add or swap teammates anytime
- Onboarding session included
White-label
Media companies that want it under their own name and logo
From $4,500 setup+ $1,200/year
- Your logo, colors and domain
- Reports branded as yours
- Setup and training by our team
Prices in USD. Cancel anytime; your plan stays active until the end of the period you paid for. Already a member? Log in.
Add-ons
| Add-on | Price |
|---|---|
| Extra Team user | $40/month |
| Done-for-you market study | $250 each |
| Site list setup (up to 500 locations) | $200 |
| Live training (1 hour) | $150 |
Add-ons are billed separately. Ask for an add-on.
How it compares
Between free Census sites and enterprise GIS
| Free Census websites | NYCD Geo Intelligence | Enterprise GIS suites | |
|---|---|---|---|
| Rings and drawn areas | No | Yes | Yes |
| Hundreds of sites at once | No | Yes | Yes |
| Reliability rating on each number | No | Yes | Varies |
| Branded, client-ready reports | No | Yes | Yes |
| Training needed | Some | Minutes | Days to weeks |
| Price | Free | From $79/month | Often thousands per year |
Geo Intelligence FAQ
Where does the data come from?
The U.S. Census Bureau: American Community Survey (ACS) 2020–2024 5-year estimates, 2020 Census block populations, and Census 2025 county population estimates. Every report includes a source line you can show clients.
What is the 2025 estimate?
ACS profiles with population scaled to the Census Bureau’s 2025 county estimates and dollar figures adjusted to 2025 terms. You can switch to the original ACS 2020–2024 numbers at any time.
How are ZIP codes on the edge of a ring counted?
By where people actually live. ZIPs that cross the ring line are split using 2020 Census block populations, not just by area. You can also count by area or by ZIP center point.
Does it cover the whole country?
Yes. It covers 33,640 residential ZIP codes across the United States, plus cities, counties, states and metro areas.
Can I share reports with my clients?
Yes. Excel downloads and PDF reports are yours to use in proposals and presentations. The tool itself is licensed per person.
Can my team share one login?
No. Each login is for one person, and logging in on one browser signs that login out everywhere else. The Team plan gives you 5 logins, and you can add or swap teammates from your account page.
Can I cancel?
Yes, anytime from your account. Your plan stays active until the end of the month or year you’ve paid for.
Does it include TV markets (DMAs)?
It includes regions about the size of a TV market. Official Nielsen DMA boundaries are not included.
Is any personal data involved?
No. Reports use published Census totals for areas, never information about individual people.
Can we put our own name on it?
Yes. The White-label plan puts Geo Intelligence under your company’s name, logo and colors. Contact us for a quote.
Subscriptions are covered by our Geo Intelligence terms.
Included with bigger campaigns
Free market report with every campaign over $5,000
Book a campaign of $5,000 or more and we’ll include a NYCD Geo Intelligence market report: who lives and shops around your screens, with income, age, language, commute and media demo targets like A25–54.
See it on your own market
Book a 20-minute demo and we’ll run rings around one of your locations live. Or call (800) 293-5583.