Every NYC Digital Screens placement is a portrait, high-definition digital screen inside or in front of a New York City neighborhood store. Brands buy ad time on these screens programmatically through their DSP, or directly with our team. We own and run the screens, so you only bring the creative.
Window screen
A tall portrait screen in the storefront window, facing the sidewalk. It reaches everyone walking by, day and night.
- Placement: storefront window, facing out
- Orientation: portrait
- Resolution: 1080 × 1920 pixels (9:16)
- Size: 55″
- Best for: awareness and stopping foot traffic
Counter screen
A 24-inch portrait screen at the register, seen by every customer while they wait to pay.
- Placement: counter or checkout area
- Orientation: portrait
- Size: 24″
- Quality: high-definition
- Best for: impulse buys, offers and point-of-purchase reminders
DOOH specs
Screen specs at a glance
| Window screen | Counter screen | |
|---|---|---|
| Placement | Storefront window, facing the sidewalk | Counter or checkout, inside the store |
| Orientation | Portrait | Portrait |
| Size | 55″ | 24″ |
| Resolution | 1080 × 1920 px (9:16) | High-definition portrait |
| Venues | Pharmacies, delis, bodegas, barbershops, salons | Pharmacies, delis, bodegas, barbershops, salons |
| How to buy | Programmatic (DSP) or direct | Programmatic (DSP) or direct |
| Reporting | Impressions and proof of play | Impressions and proof of play |
Design creative at 1080 × 1920 pixels, portrait (9:16). We confirm final file specs for every screen in your plan or deal setup.
Buy these screens programmatically
Our screens are available through supply-side platforms that connect to the major DSPs. Add NYC Digital Screens to a DOOH line item, or ask us for a deal ID to target specific venue types, neighborhoods or dayparts. How programmatic DOOH works on our network →
- Targeting: venue type, borough or neighborhood, time of day
- Buying: open exchange or a deal ID set up with our team
- Measurement: impressions and proof-of-play reported back through the platform
- Direct option: book specific stores and dates with our team
Creative that works on portrait store screens
- Build for portrait: 1080 × 1920, with the key message in the middle of the frame
- One message and a few words, readable in a few seconds
- Large type and high contrast so it reads from across the room or the sidewalk
- Show the product and the offer clearly
- Add a short URL or QR code if you want a response
Run by our team
- Scheduling: we load and schedule every campaign remotely.
- Monitoring: we track which screens are online and playing.
- Field service: our technicians maintain and repair screens across NYC, so your ads run on screens that stay up.
- Reporting: proof-of-play data for every campaign.
Get deal IDs and specs
Agencies and brands: tell us your DSP, neighborhoods and flight dates. We’ll send screen locations, specs and availability. Call (800) 293-5583.