From brief to proof of play
Five steps to your first campaign
Running a campaign on NYC Digital Screens is simple. You bring the goal and the creative. We handle the screens, the scheduling and the reporting.
01
Brief us
Tell us who you want to reach, which neighborhoods, your dates and your budget.
02
Get a plan
We recommend venue types, screen locations, dayparts and spot frequency, with rates.
03
Send creative
Static images or short video, designed portrait at 1080 × 1920 (9:16).
04
Go live
We review your creative and schedule it in the loop on the screens you chose.
05
See results
Proof-of-play reporting shows which screens played your ad, and when.
Ready to start?
Tell us your neighborhoods and dates. We’ll come back with locations, rates and availability.
Two ways to buy
Buy direct or programmatically
Direct campaigns
Work with our team on a fixed plan: the stores, neighborhoods, dates and frequency you want, at an agreed rate.
- A planner who builds the campaign with you
- Specific stores, venue types or neighborhoods
- Creative review and scheduling handled for you
Programmatic DOOH
Buy NYC Digital Screens inventory through the demand-side platform (DSP) your team or agency already uses.
- Set up through a deal ID or the open exchange
- Target by location, venue type and time of day
- Report alongside your other digital campaigns
On the screens
What plays on the screens
Each screen plays a loop of short spots from different advertisers, along with community messages, so the content stays fresh for people who pass by every day. Your ad appears in the loop at the frequency in your plan.
Creative that works in store
- One message and a few words, readable in seconds
- Large type and high contrast that read from across the room
- Your product and offer shown clearly
- A short URL or QR code if you want a response
- Portrait artwork at 1080 × 1920 (9:16) for every screen
Who does what
You focus on the message. We handle the rest.
You provide
- Your goal and audience
- Neighborhoods and dates
- Budget
- Finished creative (or a brief for it)
We handle
- Screen selection and scheduling
- Creative review before launch
- Screen uptime and maintenance
- Proof-of-play reporting
Common questions
How soon can my campaign start?
Once your plan is approved and your creative is ready, we schedule it on the screens. Ask us about timing for your dates when you request a plan.
Can I choose specific stores or neighborhoods?
Yes. Plans can include the whole network, specific venue types, specific neighborhoods or a list of individual locations.
What file formats do you accept?
Static images or short video, designed portrait at 1080 × 1920 pixels (9:16). We confirm final specs with your plan or deal setup.
How do I know my ads ran?
Every campaign includes proof-of-play reporting that shows which screens played your ad and when.
More answers on our FAQ page.
Ready to get on screen?
Tell us your audience, neighborhoods and dates. We’ll send screen locations, rates and availability. Call (800) 293-5583 or send us a message.