Buying ads
What is DOOH advertising?
DOOH (digital out-of-home) advertising is advertising on digital screens in public places, like store windows, counters, transit and streets. Our network focuses on screens inside and in front of neighborhood stores.
How do I buy ads on NYC Digital Screens?
Book a direct campaign with our team, or buy programmatically through supported platforms. Ask for our media kit for locations, rates and availability.
Can I target specific neighborhoods?
Yes. Campaigns can be planned by borough, neighborhood, venue type and time of day.
What creative do I need?
Static images or short video, designed at 1080 × 1920 pixels in portrait (9:16). We confirm final specs with your plan or deal setup.
How do I know my ads ran?
Every campaign includes proof-of-play reporting that shows which screens played your ad and when.
Where are the screens?
In independent pharmacies, delis, bodegas, barbershops, salons and other neighborhood stores across New York City. Ask us for the current location list.
Can I pick specific stores or neighborhoods?
Yes. Plans can include the whole network, specific venue types, specific neighborhoods or a list of individual locations.
Which screens will my ad play on?
Both of our screen types are portrait and high-definition. Window screens (1080 × 1920) face the sidewalk, and 24-inch counter screens sit at the register. Plans can use either or both.
Do you review ads?
Yes. We review all creative before it runs to make sure it is appropriate for neighborhood stores.
Hosting a free screen
Can my business get a free digital screen?
Yes. If your store is in a busy, high-foot-traffic location in any of the five boroughs, we install a free 55-inch window screen or 24-inch counter screen. Apply to host a screen.
Do you pay businesses to host a screen?
Yes. Screen hosts get paid for hosting, and they can show their own promotions on the screen alongside the ads in the loop.
What does a host need to provide?
Power and Wi-Fi at the screen location, and a one-year hosting agreement. We handle the screen, installation, maintenance and content.
General
Where is NYC Digital Screens located?
Our office is at 1111 44th Drive, Long Island City, NY. We’re open Monday to Friday, 9am to 5pm.
Who operates NYC Digital Screens?
NYC Digital Screens is operated by Encompass Media Group (EMG).
Ready to get on screen?
Tell us your audience, neighborhoods and dates. We’ll send screen locations, rates and availability. Call (800) 293-5583 or send us a message.
