Point-of-care advertising is advertising placed where people receive care or make health decisions, such as doctors’ offices, clinics and pharmacies. Screens at the pharmacy counter reach people at the moment they are thinking about their health, which makes them a strong channel for health, wellness and insurance brands.
Why the pharmacy counter works
- The right mindset. Customers are picking up prescriptions, asking questions or buying remedies.
- Time to watch. Waiting for a prescription gives a message time to land.
- Repeat visits. Refills bring the same customers back again and again.
- Local trust. Independent neighborhood pharmacies are trusted parts of their communities.
Who uses pharmacy screens
- Over-the-counter and wellness brands
- Health insurance plans, especially around open enrollment
- Clinics, urgent care, dentists and specialists
- Vaccination and public-health campaigns
- Beauty and personal care brands
How to plan a pharmacy campaign in NYC
- Pick the neighborhoods where your patients or members live.
- Time it to the season: cold and flu, allergy, open enrollment, back to school.
- Keep the creative simple: one message, a clear next step, a short URL or QR code.
- Offer versions in the languages your audience speaks.
- Review proof-of-play reports and shift spend to the areas that respond.
A note on health claims
Health and pharmaceutical advertising can carry legal requirements. Have your compliance team approve creative before it runs; we review every ad for fit with neighborhood stores.
See our pharmacy advertising options in NYC.
Get on screen in New York
NYC Digital Screens runs HD screens in pharmacies, delis, barbershops and salons across New York City. Reach shoppers at the point of purchase, targeted by neighborhood. Call (800) 293-5583.
