The best DOOH ads are simple, bold and relevant to the place they appear. Here are eight examples of campaigns that fit screens inside and in front of neighborhood stores.
1. Morning offers in delis and bodegas
A coffee brand or breakfast item scheduled only from 6am to 11am, when regulars are grabbing their morning order.
2. Cold and flu season in pharmacies
An over-the-counter remedy or a flu-shot reminder shown at the pharmacy counter during the months people need it most.
3. Health plan enrollment
Insurance and health plans promoting open enrollment in neighborhood pharmacies, with a short URL or QR code to learn more.
4. New product launch near the shelf
A beverage or snack brand announcing a new flavor on screens in the same stores that carry it.
5. Grooming and lifestyle brands in barbershops
Hair care, apparel or entertainment brands reaching customers who are sitting and waiting in the chair line.
6. Local restaurant and delivery promotions
A nearby restaurant or delivery service promoting a lunch deal to people within a few blocks.
7. Community and public-service messages
Vaccination drives, voter registration or local events shown to the neighborhoods they serve.
8. Multicultural campaigns in the neighborhood’s languages
New York’s neighborhoods speak dozens of languages. Brands run Spanish, Chinese, Bengali or Haitian Creole versions of the same ad in the areas where those languages are spoken, which makes the message feel local.
Creative tips for in-store screens
- Keep it to one message and a few words.
- Use large type and high contrast so it reads from across the room.
- Show the product and the offer clearly.
- Add a short URL or QR code if you want a response.
- Design in portrait at 1080 × 1920 (9:16), the format our screens use.
Get on screen in New York
NYC Digital Screens runs HD screens in pharmacies, delis, barbershops and salons across New York City. Reach shoppers at the point of purchase, targeted by neighborhood. Call (800) 293-5583.
