Shopper marketing is marketing aimed at people while they are shopping, to influence what they choose in the store. In New York City, much of everyday shopping happens in delis, bodegas and convenience stores, which makes them a key battleground for CPG brands.
Why the corner store matters
- Frequent visits. Regulars stop in several times a week, sometimes several times a day.
- Impulse categories. Drinks, snacks, candy and everyday items are often chosen on the spot.
- Small footprint. A screen at the counter is seen by nearly everyone who buys something.
- Neighborhood reach. Each store serves the blocks around it.
What works on corner-store screens
- Dayparting: coffee and breakfast in the morning, energy drinks in the afternoon, snacks at night.
- New product launches: announce a flavor on screens in stores that carry it.
- Price and offer messages: a clear deal the shopper can act on right now.
- Local languages: run versions that match the neighborhood.
Measuring shopper marketing on DOOH
Start with proof-of-play reporting to confirm where and when ads ran. Pair it with sales data from the same stores or neighborhoods, promo codes, or QR scans to see what moved.
See our bodega, deli and convenience store advertising options.
Get on screen in New York
NYC Digital Screens runs HD screens in pharmacies, delis, barbershops and salons across New York City. Reach shoppers at the point of purchase, targeted by neighborhood. Call (800) 293-5583.
